Lately I have developed a new fan page for my band. I will use internet marketing approach to market this band name. One of the method is through social media platform such as Facebook.
This is kind of note for myself, but I think others will also benefits from the little information provided here.
Profile Picture
The first thing after creating the Facebook fan page is uploading the profile picture.
The maximum, optimized size for the profile picture are 180 pixels for the width and 540 pixels for the height of the image.
Here is the example of what I put in the profile picture for my fan page, Sun of the Dawn.
As you can see, it’s not just a “profile picture” but also serve as “banner” for this page.
The next thing is to optimize the photo strip on top of the wall post section.
Photo Strip
Facebook, as of February 2012 randomized the order of the photo strip every time your refresh the page. So making an arranged photo strip doesn’t work anymore. But that doesn’t mean you can’t optimize this area.
I simply upload different photo which still meaningful to the page.
The optimize photo size ratio is 97×68. Whether it is 97 pixels x 68 pixels or 970 pixels x 680 pixels. When this ratio used, the cropped thumbnail will be shown correctly in the photo strip.
Here’s how my fan page photo strip look like.
Page Tab App
I use two page tab app.
They are, Static iFrame Tab and Hosted iFrame – Home Icon
I use Hosted iFrame to host the image that I will use in the Static iFrame Tab.
Static iFrame tab offers more flexible html codes in the app, while Hosted iFrame is kind of limited but have a strong feature to host the images in SSL enable server.
Page Tab Ideal Size
The ideal size is 520 pixels width and 800 pixels height so the iFrame won’t scroll within the iFrame. It is ugly if that thing happen.
After you design your page tab, simply upload all the image assets to Hosted iFrame and then paste the html code onto the Static iFrame. Settings page. Disable the Hosted iFrame tab from your fan page, don’t worry it will still work. 
Here’s how my page tab look like for non-fans. (People who not yet like the fan page.)
I’m giving incentives to the people who like the fan page by giving them free music download.
Here is the page look like when the visitors already liked the page.
As you can see, there’s a Facebook register form below the Sound Cloud media player.
It is actually an integrated Facebook-Aweber form.
I use Aweber because it is the best email marketing software so far. I’ve tried many but didn’t like them so much.
So since people who can like are the people who already login into Facebook, the capturing process is easier by letting the visitors to click, REGISTER without typing their name and email address.
Beside, email address that people use for Facebook, I believed is the email address that they really use. 
